GOOD DESIGN SUPPORi was the only baby carrier winning the Good Design Award in 2010!

Good Design Award

Organized by the Japan Institute of Design Promotion (JDP), the Good Design Award is a comprehensive program for the evaluation and encouragement of design. The first award, presented in 1957, was out of the belief that design was essential in breaking out of the cycle of poverty in Japan. In the pursuit of prosperous living and industrial development, the Good Design Award has since been presented in recognition of exceptional designs. The Good Design Award is a highly respected and celebrated award.

Why SUPPORi received Good Design Award?

SUPPORi won the Good Design Award in 2010. SUPPORi was the only baby carrier recognized for its design that year. SUPPORi has lots of superior points which overcomes conventional baby carriers' problems- "Easy to use", "Compact", "Molds around baby and parents' shape"

http://www.g-mark.org/gda/2011/gda_d02.html